Businesses have extensive programs to engage with key markets and the communities in which they operate. Public commitment in the CEI is measured through a number of individual engagements, namely through:
To receive credit for these efforts, a company must:
Provide the name of the effort/campaign.
Upload a screenshot or another file showing the content of the effort.
More information:
In many instances, companies advertise in local newspapers and magazines to promote their services, their CEI engagement and to target the LGBTQ+ consumer. This is a great way to let the LGBTQ+ community know what services your company provides while also reaching the LGBTQ+ consumer or job-seeker. Ad campaigns and marketing can further a message of a company's values around LGBTQ+ inclusion. Increasingly, ads with authentic images of LGBTQ+ people are featured in both LGBTQ+ media outlets and the general press alike.
Examples:
Advertising w/ LGBTQ+ inclusive content.
Advertising in LGBTQ+ media.
Sponsoring LGBTQ+ organization and events.
Review our resource for Outreach and Engagement with examples for each type of effort.
To receive credit for these efforts, a company must:
Provide the name of each LGBTQ+ organization/program supported.
Upload a screenshot or other file that showcases your philanthropic support efforts.
Examples:
Monetary philanthropic support for an LGBTQ+ organization or program.
In-kind (products or services) philanthropic support.
Sponsoring an LGBTQ+ event.
Review our resource for Outreach and Engagement with examples for each type of effort.
To receive credit for these efforts, a company must:
Provide a brief description of the recruitment effort. The description should include how the effort is reaching out to LGBTQ+ job candidates.
Upload a screenshot or other file that shows your company's efforts to recruit LGBTQ+ talent.
More information:
See our page on LGBTQ+ professional recruitment events to find recruitment or career events with a national focus. You can also reach out to your local LGBTQ+ community center to see if there is an LGBTQ+ job fair in your area.
Examples:
Attending or sponsoring an industry conference with an LGBTQ+ focus.
Attending or sponsoring an LGBTQ+ career fair.
Posting open positions on LGBTQ+ job boards or websites.
Review our resource for Outreach and Engagement with examples for each type of effort.
To receive credit for these efforts, a company must:
Provide the name or title of the public policy effort.
Provide the location of the public policy effort
Upload a screenshot or other file showcasing your company's support for LGBTQ+ equality under the law.
More information
Learn more about the Business Coalition for the Equality Act
Learn more about the UN Standards of Conduct
Examples:
Signing on to Business Coalition for the Equality Act.
Company executive giving testimony in support of an inclusive non-discrimination protection ordinance.
To receive credit for this effort, a company must:
Include outreach to LGBTQ+ owned businesses in any existing supplier diversity program.
Provide a description of how they have engaged LGBTQ+ suppliers in the past year.
Ensure that external facing supplier diversity information clearly states that LGBTQ+ suppliers are included in your company's definition of diverse suppliers.
More information:
Review our resource on LGBTQ+ supplier diversity
Check out NGLCC.org to find out more about certified LGBTQ+ owned business and find your local LGBTQ+ Chamber of Commerce.
Examples:
Target's public facing supplier diversity program page
Note: The CEI does not require participating companies to have a supplier diversity program in place. Existing programs must be inclusive of LGBTQ+ owned businesses.
To receive credit for these efforts, a company must:
Provide the name of the LGBTQ+ inclusive product(s) or service(s)
Upload a screenshot or other file that showcases the LGBTQ+ inclusive product
More information:
LGBTQ+ buying power surpassed $1 trillion in recent years, more insights about the community as consumers can be found below
US LGBTQ Spending Surpasses 1.4 Trillion Dollars
LGBTQ purchasing power $3.7 trillion globally.
Examples:
Levi Strauss' Pride Collection (Products)
U.S. Bank's LGBTQ+ Financial Resource Hub (Services)
Note: Our goal is to capture any specific product or services offerings to or targeted towards LGBTQ+ consumers, customers, and/or their families. (This does not include general products).